SALES · MARKETING · OPERATIONS — UK / EU
Your brand’s UK & EU commercial presence, run by a partner — not a vendor.
Eastfound builds and runs Shopify brands across the UK and EU. Sales, marketing, and operations, from a partner with skin in the game: a share of outcomes, not a retainer.
Three ways to reach UK & EU customers. Each has a price.
| Route | What it costs you |
|---|---|
| Do it yourself | Years of market fluency, channels, and operations built from zero — outside your craft |
| Hire an agency | A retainer whether it works or not, with none of their own capital at risk |
| Sign a distributor | Boxes moved, customer owned by someone else, brand built by no one |
Agencies sell hours / Eastfound sells outcomes. We’re paid in your success, so we treat your brand like it’s ours, because commercially it partly is.
Who this is for
Two kinds of partner. One model.
You make brilliantly. You don’t want to run commerce.
Design studios with real manufacturing capability: market fluency, channels, logistics, and the customer relationships behind them all become ours to run. Positioning and voice stay decisions made with you, never for you.
How we work with studios →Strong product. No UK/EU arm.
Manufacturers whose products already sell somewhere in the world. What’s missing is a commercial presence here, and you can get one without local hires or retainers, with proof of demand before anyone commits capital.
How we work with makers →The economics
How we can afford this
A partnership this deep doesn’t usually pencil for brands our partners’ size. Ours does, because of how the work is split. The operations side (listings, logistics, ad ops, analytics, CRM) runs on an AI-native workflow. The judgment stays human: positioning, brand voice, curation, and the commercial calls, made by an operator who has run deal portfolios and her own DTC brand.
Lower fixed cost per brand means we can go deep with excellent small brands that agencies price out and acquirers ignore. The saving comes from a different cost structure, not a thinner service.
Proof
We run our own brands on the same machine.
Fond Objects is our in-house braided rope accessories line, built and run entirely on the Eastfound model. Launching soon.
See the portfolio →EASTFOUND IS RUN BY EMMA ZHANG
Strategy & operations at Google. DTC co-founder in China. Investment analysis at Swire. Tuck and Fudan.
About Emma →One call, thirty minutes. No pitch deck needed.
What we’ll cover: whether we’re a fit, and which depth of partnership makes sense for your product line. Commercial terms are a conversation, by design.